Meta's Twitter Rival Threads Gains Massive Popularity with Over 30 Million Sign-ups

Meta’s Twitter Rival Threads Gains Massive Popularity with Over 30 Million Sign-ups. Meta’s newly launched app, Threads, has quickly gained traction in the social media landscape, amassing over 30 million sign-ups within a short period. As a direct competitor to Twitter and alternative platforms like Mastodon, Threads, under the purview of Instagram CEO Adam Mosseri, aims to provide users with a text-based conversation app integrated with the familiar Instagram platform.

Massive Sign-up Success 

Within the first seven hours of its launch, Threads exceeded 10 million sign-ups, marking a significant achievement for Meta. The rapid pace of sign-ups continued to surge as CEO Mark Zuckerberg announced that the app had surpassed 30 million sign-ups by the morning. This remarkable growth showcases Meta’s scalability in contrast to other Twitter rivals, such as Bluesky, which still relies on invite codes for access.

To commemorate the occasion, Zuckerberg, who hadn’t tweeted for over a decade, shared a classic Spider-Man standoff picture, accompanied by the announcement of “10 million sign-ups in seven hours” on Threads.

Integration with Instagram and Effective Marketing 

Threads are intricately linked to the Instagram platform, utilizing the same infrastructure and providing Meta with an efficient way to promote the app. Users who had pre-ordered Threads on iOS received push notifications upon the app’s availability, further contributing to the sign-up surge.

Addressing Teething Issues 

While Threads has garnered substantial popularity, it has its initial challenges. One major complaint users raise revolves around the absence of a chronological, following-only feed, leaving them at the mercy of Threads’ algorithm. Additionally, users have voiced concerns about the lack of features such as post-editing, hashtags, and account switching, which are present on Facebook and Instagram.

Adam Mosseri has acknowledged these issues and responded to user feedback on Threads. He assured users that a following-only feature, post-editing, and account switching are all on the development agenda. Furthermore, Mosseri stated that hashtags would become tappable “in time,” indicating that improvements are on the horizon.

Web Version, Design, and Verification Challenges 

One notable drawback for users is the need for a web version of Threads. Like Instagram’s early days, Threads is limited to read-only access on browsers, with posting functionalities confined to the iOS and Android apps. As of now, Mosseri has yet to address this concern.

The app’s design has proven divisive among users, with some finding it less intuitive than Twitter. User sentiment varies, emphasizing the importance of ongoing enhancements to streamline the user experience.

Another point of contention is the verification process

Elon Musk’s modifications to Twitter’s system, limiting the coveted blue check mark to Twitter Blue subscribers, resulted in challenges for users in distinguishing verified accounts. Currently, only Instagram-verified users receive the blue badge on Threads, which primarily includes influencers and creators. However, considering Threads’ focus on discussions and potential competition with Twitter in the news sector, extending verification to Facebook-verified users or implementing a new verification system could be beneficial.

Wind Up

Looking Ahead Despite the initial challenges and areas for improvement, Threads has made a resounding impact in the social media landscape, boasting an impressive user base. As the app continues to evolve, it is expected to undergo substantial changes in response to user feedback. Meta’s willingness to listen and adapt to user opinions will play a crucial role in shaping the future of Threads. Over the next few months, it will be interesting to observe how Meta addresses user concerns, and further refines Threads to meet the evolving needs of its growing user community.

*Update, July 6th, 2023, 12:05 PM ET: Mark Zuckerberg confirms*

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